# Conversions

Learn what the Conversions chart measures and when to use it.

<img alt="Conversions chart" src="__img0" />

What it shows [#what-it-shows]

Conversions shows the count of completed transactions.

How to use it [#how-to-use-it]

Use this chart to track purchase volume over time. It is useful for reviewing campaign launches, product changes, offer changes, and seasonal traffic patterns.

Good to know [#good-to-know]

Conversion count is volume, not rate. Pair it with Paywall Conversion and New Users when you need to understand whether performance changed because of traffic or efficiency.