# Paid Conversion

Learn what the Paid Conversion chart measures and when to use it.

<img alt="Paid Conversion chart" src="__img0" />

What it shows [#what-it-shows]

Paid Conversion shows the percentage of installs that became paying users.

How to use it [#how-to-use-it]

Use this chart to connect acquisition to paid outcomes. It is useful when you want to know whether new users are becoming customers at a healthy rate.

Good to know [#good-to-know]

Paid Conversion sits downstream of several steps. If it drops, compare it against Paywall Rate, Paywall Conversion, Trial Conversion, and Checkout Conversion to find where the funnel changed.