# Subscription Retention

Learn what the Subscription Retention chart measures and when to use it.

<img alt="Subscription Retention chart" src="__img0" />

What it shows [#what-it-shows]

Subscription Retention shows how subscription cohorts retain over time.

How to use it [#how-to-use-it]

Use this chart to understand long-term subscriber retention by cohort. It helps you see whether newer cohorts are holding onto subscriptions better or worse than earlier cohorts.

Good to know [#good-to-know]

Newer cohorts have less elapsed time, so their later retention periods may not be complete yet. Use wider date ranges when you need a more mature retention view.