# Are Paywall Events and Urgency Messaging App Store Compliant?

Learn about Apple App Store compliance for paywall events like Paywall Dismissed and Transaction Abandoned, as well as urgency-style messaging.

This guide covers common App Store compliance questions about paywall interaction tracking and urgency-based messaging.

Paywall Events Compliance [#paywall-events-compliance]

**Paywall Dismissed** and **Transaction Abandoned** events are compliant with Apple App Store guidelines. Tracking paywall interactions and purchase flow analytics is standard practice across the industry.

Follow-up Flows [#follow-up-flows]

Re-engagement flows triggered by these events are also compliant, such as:

* Showing a different paywall with a discount after a transaction is abandoned
* Presenting alternative offers when a paywall is dismissed
* Push notifications to users who showed purchase intent

> **Note**

Push notification follow-ups require that users have opted into notifications. Always respect user notification preferences.



Urgency Messaging Compliance [#urgency-messaging-compliance]

Apple does not explicitly ban urgency-style messaging on paywalls. Phrases like:

* "One-time offer"
* "You'll never see this again"
* "Limited time discount"

These are permitted, but with one key rule: **the offer must be genuine**.

What to Avoid [#what-to-avoid]

Apple prohibits deceptive practices under their bait-and-switch guidelines. If your "one-time offer" keeps reappearing to the same user, Apple may flag this as deceptive marketing.

> **Warning**

If you advertise an offer as exclusive or time-limited, ensure it actually is. Showing the same "one-time offer" repeatedly to users who declined it previously could result in App Store rejection or removal.



Best Practices [#best-practices]

1. **Be honest** - If an offer truly won't return, you can say so
2. **Use genuine scarcity** - Time-limited offers should have real deadlines
3. **Track offer history** - Use user attributes to avoid showing "one-time" offers repeatedly
4. **Document your logic** - Be prepared to explain your offer strategy if Apple requests clarification

Resources [#resources]

For the complete App Store Review Guidelines, visit:

* [Apple App Store Review Guidelines](https://developer.apple.com/app-store/review/guidelines/)